27 May 2011
Dallas Cowboys Mascot Joins Elementary Students to Cheer for Reading
DALLAS—Students at William B. Miller Elementary School joined Rowdy, the Dallas Cowboys mascot and University of Phoenix representatives to cheer for reading and celebrate with fellow student Alicia Hudson, the top reader in the Read. Play. Win! challenge. Alicia read 534 books and is featured on a University of Phoenix Future Phoenix billboard located off I-635 near DFW Airport. She also was presented with a new laptop computer for her efforts while other top readers received Dallas Cowboys jerseys, gift cards and other team paraphernalia.
Read. Play. Win! is an innovative, research-driven program using incentives to encourage students in Dallas ISD to read books. The initiative is sponsored by University of Phoenix, the Dallas Cowboys Foundation, and Dallas ISD.
More than 2,000 students at 119 Dallas ISD schools participated in the reading initiative.
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